Products

"Consumer Behavior: Building Marketing Strategy, 14th Edition" by David Mothersbaugh and Delbert Hawkins provides an in-depth exploration of the various psychological, social, and cultural factors that influence consumer decision-making processes....

Consumer Behavior: Concepts and Applications provides an insightful exploration into the intricacies of consumer decision-making processes and their implications for marketing strategies. With its fourth edition, David L. Loudon and...

Michael R. Solomon's "Consumer Behaviour: Buying, Having, and Being" 12th Edition offers an in-depth exploration into the dynamics of consumer actions, preferences, and influences. The book provides a comprehensive analysis...